What Does A Successful Marketing Campaign Look Like?

Marketers Without Borders

If marketers were compared to a pro athlete they would most likely be a baseball player. Why do I say that?

Believe it or not, baseball is a game of constantly trying and failing. If a player successfully reaches base after a hit 30% of the time throughout their career, they are regarded as being great hitters in their sport. In any other professional sport, being good at something 30% of the time means you’re probably out on the streets the next year.

As marketers we are also constantly trying and failing at coming up with great marketing ideas. Some of them work; some of them create the same amount of noise as a church mouse attending a funeral. Out of the last 10 marketing campaigns that your company (or whatever other entity you associate yourself with as a marketer) has come up with, how many of them were “home…

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Why Do I Not Bring My “A Game?”

5MinThoughts

Many times I find myself taking it easy, cutting corners here or there because it won’t make a difference in the work or be seen by others.  In my current station in life, I work very hard, and my work is not very public.  I know I will be leading more in the forefront later in life, but for now, I can rest here or there so I can focus my real effort elsewhere.

I can picture myself in more formal situations, where my posture and attitude are closely watched.  I can picture myself as a leader of others, and I don’t see myself slouching or letting the conversation go where it may like I do reclining with my family. No. I’ve got my “A game.”  I’m intently looking into people’s eyes, asking good questions, demonstrating love and honor, and saying what needs to be said, because the time is…

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5 guesses about Apple’s big secret project

Grist

Apple, ever the James Franco of the tech industry, is now working on some sort of “vehicle development,” according to Business Insider:

[A current Apple employee] said Tesla employees were “jumping ship” to work at Apple.

“Apple’s latest project is too exciting to pass up,” the person said. “I think it will change the landscape and give Tesla a run for its money.”

Hmm — what could it be? Here are some ideas:

  1. A self-driving car
  2. A self-driving car — with wings!
  3. Truly excellent Buffalo chicken wings, and when they said “Tesla” they actually meant “Applebee’s.”
  4. Some newfangled way to connect your iPhone to your car. SNOOZEFEST!! (Also, according to Business Insider, the most likely.)
  5. A very lifelike animatronic Elon Musk that just says, “I think Steve Jobs was probably way better at Scrabble than I will ever be,” over and over and over again.

Looking forward to it!

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Meet Lewis Latimer, the African American who enlightened Thomas Edison

Grist

We’re interrupting your regularly scheduled programming on gentrification to bring you this Black History Month profile on Lewis H. Latimer, the African-American renaissance man who in the late 19th century helped not only invent the lightbulb, but also create the electric industry as we know it today. Yes, it’s common knowledge that Thomas Edison was the lightbulb’s inventor. And with today being Edison’s birthday, the electric industry won’t let us forget that, either:

It’s a bit generous to credit all of this to “one man’s vision.” There were competing visions all throughout the 1800s on how to efficiently distribute light, beyond a candle, and on how to power growing urban centers. Populations in northern American cities began exploding in the closing decades of the 19th century not only because…

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Are there Dumb Questions or Correct Questions?

Dance Among Elephants

This is an answer to Scott Sakamoto on his blog post on Portland Westside Guy about “dumb questions”, titled High Tech: Asking the Correct Questions.

Hey, all questions gladly accepted. Answers? That’s a whole ‘nother can of worms.

Everyone is ignorant until they are experienced. Life is built on experiences and so is expertise. All animals can learn; the Skinner box, and both anecdotal stories as well as rigorous field research bear this out. Humans are the only animals that attend scheduled classes and follow a pedagogy to prepare them for positive societal participation.

Unfortunately, there has been a long period in the U.S. where knowledge, particularly of the science sort, has been uncool, or “too hard to understand.” This fear of science has expanded to encompass the dreaded fear of “high tech.” High tech is nothing more than science applied.

If you can understand:

  • how an alarm clock…

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